Conservation at Work

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2024 Value of Shooting Report highlights crucial role of shooting for jobs and the economy

7th June 2024

This week saw the publication of the new Value of Shooting report, commissioned jointly by 24 rural organisations, including the Moorland Association, and produced by data analysis firm Cognisense.

The report underlines the vital importance of shooting to rural communities in terms of its economic, environmental and social benefits.

A good grouse season is a lifeline for many local businesses in the uplands. This economic contribution goes hand in hand with year-round conservation work, protecting the beautiful heather moors of the uplands and their thriving wildlife.

Key findings in the report include the following:

  • Shooting is worth £3.3bn (GVA) to the UK economy every year.
  • 620,000 individuals are actively involved in shooting-related activities.
  • Shooting providers and volunteers carry out £500m worth of conservation work, equivalent to 26,000 full-time jobs and 14m workdays each year.
  • Habitat management and conservation are carried out on 7.6m hectares as a result of shooting.
  • Three out of four people who take part in shooting said that it is important to them and their wellbeing, with most claiming shooting contributes positively to their physical and mental health.
  • Shooters spend £4.4bn on the UK-based supply chain each year.
  • Shooting supports 172,700 FTE jobs in the UK. Of these 152,200 FTE jobs are in England.
  • A grouse moor case study is included, from Bransdale and Farndale Estates .

To read the full report visit:


Did You Know?

75% of Europe’s remaining upland heather moorland is found in the UK – but this area declined alarmingly over the latter part of the last century. The Moorland Association was set up in 1986 to coordinate the efforts of moorland owners and managers to halt this loss, particularly in England and Wales.

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