Conservation at Work

Who We Are

The Moorland Association was set up in 1986 to tackle a serious decline in heather moorland, dating back to the Second World War.

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What We Do

Grouse shooting on 175 estates in England and Wales plays an important part in the rural economy during a season running from August – the Glorious Twelfth – until December 10.

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How We Do It

Forging close ties with influential bodies allows us to foster a greater understanding of the widespread needs and issues surrounding both our moorlands and grouse shooting.

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Latest News
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Moorland Association members are passionate in their care for 860,000 acres of heather moorland in England and Wales for wild red grouse, spending £52. 5 million a year on these iconic, fragile landscapes.

Rarer than rainforest, the UK has 75 per cent of what is left of the globally recognised expanses, treasured by millions of walkers and wildlife enthusiasts.

More than 60 per cent of England’s upland Sites of Special Scientific Interest are moors managed for grouse shooting. Over forty per cent are also designated under European habitats and bird directives for their rare and remarkable vegetation and ground-nesting bird populations.

The purple cloaked treasures are at the heart of our most precious landscapes in the country’s prized National Parks and Areas of Outstanding Natural Beauty.

Heather coverage UK

Heather Coverage in UK

Shooting provides essential income for the protection of this remarkable land and is responsible for over 1,500 jobs in the heart of the countryside. Even during the most successful seasons, shooting usually stops well before the official end on December 10 and every day is a bonus for the local economy.

Because of the significant costs involved in year round management, running a grouse moor does not often make money, but the effects of such extensive conservation are felt across the vast, much-loved moorland wilds.

Careful land management through the skill and dedication of game keepers has seen significant gains for some of the country’s most endangered ground-nesting birds. It has also led to the successful breeding of hen harriers, Britain’s most talked about birds of prey.

We are committed to a raft of measures which maintain the exceptional habitats of unique birds, plants and animals and safeguard peat for carbon storage and water quality.

Without this work, the precious land would revert to scrub and forest and the heather moors lost forever.

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Did You Know?

75% of of the world’s remaining heather moorland is found in Britain – but this area declined alarmingly over the latter part of the last century. The Moorland Association was set up in 1986 to coordinate the efforts of moorland owners and managers to halt this loss, particularly in England and Wales.

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Read our News

Taste of Game Launch Grouse and Whinberry Crisps  With many moors starting to reach their pre-war potential for grouse harvested and now with more consistency year on year, there is exciting scope to broaden the market for shot grouse. Introducing people to the unique taste of grouse is the first step and BASC have launched a smartly packaged 40g bag of Grouse & […]

Major climate change report welcomed CALLS to government for early action to avoid spiralling costs and impacts of climate change have been welcomed by the Moorland Association. Following today’s publication of the Committee on Climate Change’s progress report, owners and managers of more than a million acres of uplands in England and Wales say they have played a key role […]

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