Conservation at Work

Who We Are

The Moorland Association was set up in 1986 to tackle a serious decline in heather moorland, dating back to the Second World War.

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What We Do

Grouse shooting on 175 estates in England and Wales plays an important part in the rural economy during a season running from August – the Glorious Twelfth – until December 10.

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How We Do It

Forging close ties with influential bodies allows us to foster a greater understanding of the widespread needs and issues surrounding both our moorlands and grouse shooting.

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Latest News
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Moorland Association members are passionate in their care for 860,000 acres of heather moorland in England and Wales for wild red grouse, spending £52. 5 million a year on these iconic, fragile landscapes.

Rarer than rain-forest, around 75% of Europe’s upland heather moorland is found in the UK, treasured by millions of walkers and wildlife enthusiasts.

More than 60 per cent of England’s upland Sites of Special Scientific Interest are moors managed for grouse shooting. Over forty per cent are also designated under European habitats and bird directives for their rare and remarkable vegetation and ground-nesting bird populations.

The purple cloaked treasures are at the heart of our most precious landscapes in the country’s prized National Parks and Areas of Outstanding Natural Beauty.

Heather coverage UK

Heather Coverage in UK

Shooting provides essential income for the protection of this remarkable land and is responsible for over 1,500 jobs in the heart of the countryside. Even during the most successful seasons, shooting usually stops well before the official end on December 10 and every day is a bonus for the local economy.

Because of the significant costs involved in year round management, running a grouse moor does not often make money, but the effects of such extensive conservation are felt across the vast, much-loved moorland wilds.

Careful land management through the skill and dedication of game keepers has seen significant gains for some of the country’s most endangered ground-nesting birds. It has also led to the successful breeding of hen harriers, Britain’s most talked about birds of prey.

We are committed to a raft of measures which maintain the exceptional habitats of unique birds, plants and animals and safeguard peat for carbon storage and water quality.

Without this work, the precious land would revert to scrub and forest and the heather moors lost forever.

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Did You Know?

75% of Europe’s remaining upland heather moorland is found in the UK – but this area declined alarmingly over the latter part of the last century. The Moorland Association was set up in 1986 to coordinate the efforts of moorland owners and managers to halt this loss, particularly in England and Wales.

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RURAL ORGANISATIONS LAUNCH NEW PARTNERSHIP Leading UK rural organisations have today (23rd July) announced the launch of a formal partnership to promote the multitude of conservation and community benefits that make the countryside a better place for all to enjoy.   ‘Aim To Sustain’ has been formed to highlight the crucial role that sustainable game shooting plays in delivering biodiversity net gain […]

NEW OFFICIAL TREES AND PEAT GUIDANCE SUPPORTS GROUSE MOORS’ STRATEGY The strategy of grouse moor managers to avoid planting trees on peatland has been supported by new official guidance that acknowledges trees can damage peatlands. A framework for establishing new woodland issued by the Forestry Commission, Forest Research and Natural England reaffirms the importance of healthy peatlands to aid carbon capture. The guidance advises that […]

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